Press Release

Bidd introduces 'InCred 1.5x Nifty Accelerator MLD' - A 'Free-Hit' for your Portfolio

The product offers 1.5 times Nifty 50 Index Returns with 100% Principal Protection, at Maturity.


Mumbai, Wednesday, 7th February 2024: After the successful launch of the first Market Linked Debenture (MLD) offering on its platform in August 2023, Bidd has now listed a new innovative MLD on its platform for investors looking to participate in India's equity story with an added layer of safety.

The InCred 1.5x Nifty Accelerator MLD (hereafter referred to as 1.5x Nifty MLD) is issued by InCred Financial Services Limited (IFSL), a leading new age financial services company. InCred attained the 'Unicorn' status in December 2023. IFSL has recorded a PBT of INR 298 Cr for the period Apr-Dec 2023.

The 1.5x Nifty MLD provides a return equivalent to 1.5 times (150%) of the Nifty 50 Index returns, capped at a maximum of 33% total returns at Maturity in Apr'26 (~26 months) *. In addition, the MLD offers 100% Principal Protection at Maturity that serves as a safeguard against unforeseen risks. The product has a credit rating of Crisil PP-MLD A+ with 'Stable' Outlook.

With a resilient domestic economy, India shines bright on the global stage, and is rightly seeing investor enthusiasm. This presents a favourable opportunity to participate in India's equity markets and MLDs offer a remarkably risk-efficient way to do this.

Commenting on the launch of the MLD, Vijay Kuppa, CEO at Bidd said, "Indian Equity Markets are near All Time Highs and investor interest is still very strong. This is the time when one needs to evaluate their portfolio from a risk-return perspective. With 100% Principal Protection on the downside and 1.5 times of Nifty 50 returns on the upside at Maturity, the MLD will help you stay invested in the stock market with confidence. The 'Anytime Liquidity'# feature on the Bidd platform also offers the flexibility and convenience when managing your investments."

About Market Linked Debentures (MLDs)

A globally popular investment category, MLDs in India have thus far only been accessible to large institutions and ultra-high-net-worth individuals due to high-ticket sizes. MLDs bridge the gap between Equity and Debt by giving Equity like returns with Fixed Income like security. The MLD offering on the Bidd platform is in line with their vision to empower retail and mass affluent investors seeking better risk-adjusted returns by giving them access to alternate investment options starting from just INR 1 lakh.

About Bidd

Bidd is the retail wealth-tech arm of InCred Group, a leading diversified financial services firm. Bidd helps mass-affluent and retail investors diversify their portfolios by providing access to niche, low-ticket investment opportunities, which were historically available only to HNIs/ UHNIs and Corporates. This is in addition to traditional investment avenues including mutual funds and fixed deposits. The Bidd platform will span both B2C and B2B2C verticals.

Visit www.biddeasy.com to know more.

*Returns will be subject to actual Nifty 50 levels on Initial Observation dates and Final Observation dates. #Anytime Liquidity – Please click here to refer to the T&C. Cost of liquidity provided is 2% of latest market to market price per unit.

Disclaimer: Investments in debt securities/municipal debt securities/securitised debt instruments are subject to risks including delay and/or default in payment. Read all the offer related documents carefully. These offer documents are available on bonds.biddeasy.com.

T&C Apply

Disclaimer: Investments in debt securities/municipal debt securities/securitised debt instruments are subject to risks including delay and/or default in payment. Read all the offer related documents carefully. These offer documents are available on bonds.biddeasy.com.

ORO FINANCIAL CONSULTANTS PRIVATE LIMITED is registered as a Stock Broker in Cash and New Debt Segment of BSE Limited (Member Code: 6821) having SEBI registration number: INZ000312534, Registered as an Online Bond Platform Provider in BSE. This document neither an Offer Document nor a Prospectus and does not constitute an Offer under the applicable laws.

Press Release

Bidd Unveils Market Linked Debentures (MLDs) - an Innovative Investment Product for Retail Investors

The product offers Equity market participation with 100% Principal Protection and a Minimum 14% Returns at Maturity.


Mumbai :Wednesday, 16th August 2023: "Bidd (www.biddeasy.com) is launching its maiden issue of Market-Linked Debentures (MLDs) for retail investors. A globally popular investment category, MLDs in India have thus far only been accessible to large institutions and ultra-high-net-worth individuals due to high-ticket sizes.

This maiden MLD offering, the InCred Nifty Balanced MLD Aug'25, is issued by InCred Financial Services Limited, which is A+ rated and one of the leading NBFCs in its market segments. The product is exclusively available on the Bidd platform.

The issue offers 100% Principal Protection at Maturity, and the returns are linked to the Equity Market Benchmark Nifty 50 Index. It provides a minimum total return of 14% at Maturity (31st Aug 2025) and offers an upside participation in the Nifty 50 Index that can lead to an overall total return of 30% at Maturity.

Bhupinder Singh, Founder and Group CEO of InCred, is very excited about this launch. According to him "This MLD product enables investors to participate in the Indian equity growth story, with principal protection and a minimum guaranteed return. InCred is known for cutting edge product innovation and this issue is yet another example of that".

Commenting on the launch of the MLD, Vijay Kuppa, CEO at Bidd said, "Today's investors are looking for more than just conventional investment products. They need solutions that combine the twin requirements of stability and growth. The MLDs on our platform address this demand by bridging the gap between fixed-income and market-linked returns. To address the challenge of illiquid secondary markets for debt instruments, we are also offering the feature of 'Anytime Liquidity' on the Bidd platform. We understand the value liquidity has for debt market participants, and this step strives to offer our investors with the flexibility and convenience when managing their investments."

This is the second product from Bidd after the successful launch of their Corporate Bond offering in June 2023 and is in line with their vision to empower retail and mass affluent investors seeking better risk-adjusted returns by giving them access to alternate investment options starting from just Rs. 1 lakh.

About InCred Group

Bidd is the retail wealth-tech arm of InCred Group, a leading diversified financial services firm. Bidd helps mass-affluent and retail investors diversify their portfolios by providing access to niche, low-ticket investment opportunities, which were historically available only to HNIs/ UHNIs and Corporates. This is in addition to traditional investment avenues including mutual funds and fixed deposits. The Bidd platform will span both B2C and B2B2C verticals.

Visit www.biddeasy.com to know more.

T&C Apply

Disclaimer: Investments in debt securities are subject to risks. Read all the offer-related documents carefully.

Press Release

Bidd Launches Platform Enabling Retail Investors to Invest in Alternate Assets Introduces First Offering with Fixed Returns of 12.5% p.a.

Mumbai :Friday, 23 June 2023: Bidd (www.biddeasy.com) launches its first product, corporate bonds, with an issuance that offers investors fixed returns of 12.5% p.a. (XIRR)*. The investor-first, curated alternate asset platform enables diversification and wealth creation through a user-friendly process, democratizing access to products previously available only to Ultra HNIs and Institutions.

Bidd is part of the InCred Group and was launched with the acquisition of Orowealth, one of the leading retail-focused digital investment platforms that managed an AuM of INR 1,150+ Cr. The Bidd platform will span both B2C and B2B2C verticals, providing a comprehensive suite of investment products and services for both Investors and Financial Advisors.

Under the InCred fold, Bidd will have significant competitive advantages with access to a deep network of issuers and industry leading credit & risk assessment capabilities. In addition to its fintech capabilities, Bidd will also have the added advantage of the support of a large financial services organization. This will greatly help in the journey of making alternate assets easy, trustworthy, and lucrative for the end investor.

Commenting on the launch Vijay Kuppa, CEO, Bidd said, "We are excited to launch the first of our many products that will help retail investors boost their returns, protect against inflation, and diversify their overall wealth portfolio. Our platform will make it easier than ever for investors to access the bond market and will be a valuable tool for both novice and expert level investors. We are committed to providing our clients with the best possible investment experience, and we believe that Bidd will help investors build well diversified and resilient portfolios for achieving their financial goals."

Bhupinder Singh, Founder and CEO of InCred Group, said "I strongly believe that the democratization of investment opportunities covering the Mass Affluent and Retail segments will be driven by digital platforms that unlock access to non-traditional assets for investors as well as their advisors. This maiden product offering under our Bidd brand is the first step towards enabling retail clients to diversify into the alternates space and will be followed by many more interesting opportunities for them to generate potential alpha."

About InCred Group

Bidd is the retail wealth-tech arm of the InCred Group, a leading diversified financial services firm. Bidd helps mass affluent and retail investors diversify their portfolio by providing access to niche, low-ticket investment opportunities, which were historically available only to HNIs/ UHNIs and Corporates. This is in addition to traditional investment avenues including mutual funds and fixed deposits. The Bidd platform will span both B2C and B2B2C verticals.

Visit www.biddeasy.com to know more.

T&C Apply

Disclaimer: Investments in debt securities are subject to risks. Read all the offer-related documents carefully.

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Press Release

Date: 02/01/2023

InCred Capital forays into retail wealth-tech with the launch of Bidd.

  • Bidd has been launched with the acquisition of Orowealth, one of the leading retail-focused digital investment platform
  • The Bidd platform will span both B2C and B2B2C verticals, providing a comprehensive suite of investment products and services
  • Vijay Kuppa, co-founder of Orowealth, will spearhead Bidd as its CEO

InCred Capital is set to enter the retail wealth-tech industry with the launch of 'Bidd'. This will be InCred Capital's second pillar in the fast-growing Indian wealth market, following its previous success in the Ultra / High Net Worth segment under the InCred Wealth brand.

InCred Wealth has seen tremendous growth since launch, becoming one of the fastest growing wealth management firms in the country and achieving a milestone of INR 15,000 Cr in Assets under Management (AuM) within 2 years, driven by a team 100+ Private Bankers.

With the launch of Bidd, InCred Capital will now plant its flag in the mass-affluent and retail space.

Bidd has been launched with the acquisition of Orowealth in an all-cash deal, pending necessary clearances. Orowealth is a leading retail-focused digital investment platform that helps retail investors diversify their portfolio by providing access to niche, low-ticket investment opportunities, which were historically available only to HNIs/ UHNIs and Corporates. This is in addition to traditional investment avenues including mutual funds and fixed deposits, which are a part of Orowealth's offerings.

The acquisition brings AuM of INR 1,100+ Cr along with a robust technology platform and an experienced team to Bidd. Vijay Kuppa, the co-founder of Orowealth, will lead Bidd as the CEO going forward.

The InCred Group will aim to provide Bidd with access to its full suite of product capabilities. Bidd will also develop a B2B2C offering by leveraging technology to effectively integrate a wide network of Independent Financial Advisors (IFA) across the country, giving them the ability to tap into the class-leading products and solutions for the benefit of their end customers.

Bhupinder Singh, Founder and Group CEO of InCred Group, said "In the next decade, the democratization of investment opportunities covering the Mass Affluent and Retail segments will be driven by digital platforms that unlock access to non-traditional assets for investors as well as their advisors. This will help to create a new market worth tens of billions in AUM. With the launch of the Bidd platform, we are committed to offering best in class products to these rapidly evolving customer segments in keeping with our vision to meet the financial needs of every Indian family"

Commenting on the transaction, Vijay Kuppa said "There is a growing demand for non-traditional investment assets from Mass Affluent and Retail investors due to rising income levels and greater awareness. We are addressing this massive demand by putting together a suite of carefully curated products and solutions. I am excited to be joining the InCred Group and leading a key pillar of their overall strategy. I am confident that Bidd will play a crucial role in making investments easy, trustworthy, and lucrative for the end investor"

About InCred Group

The InCred Group is a class-leading diversified financial services firm which comprises two distinct businesses - 'InCred Finance' which is a new-age lending-focused NBFC; and 'InCred Capital' which is the institutional, wealth management and asset management platform of the group.

About Orowealth

Orowealth is a pioneering Indian digital-first wealth & investment platform, founded by three IIT Bombay batchmates in 2016 – Nitin Agrawal, Vijay Kuppa and Yogesh Powar, and is one of the pioneers of the digital wealth ecosystem. Orowealth offers a comprehensive platform for users to invest in multiple products - Bonds, Mutual Funds, Fractional Real Estate, Green Investing, P2P loans, Invoice Discounting, etc. Investors can get personalized guidance and access detailed reports, research, and portfolio insights.

Please e-mail to connect@biddeasy.com for any queries.